GAINESVILLE, Fla. — For female mag visitors, intercourse does not sell a great deal since it — bores.
Therefore conclude three University of Florida marketing teachers in a brand new study that gauged young women’s emotional reactions to advertisements featuring gorgeous ladies from Vogue, Allure as well as other women’s mags.
The hotter the attire that is model’s appearance, the greater it left the ladies, well, cold, say UF’s Robyn Goodman, Jon Morris and John Sutherland. Exactly just What the 100-plus college-age ladies surveyed into the research discovered a lot more attractive than provocative intercourse kittens had been normal, pretty-in-an-everyday-way kinds, a appearance the scientists describe as nutritious.
“ exactly what we found may be the method that the industry therefore the way that individuals are evaluating beauty are many different,” said Goodman.
The study – which won the top paper prize into the marketing unit at last month’s Association for Education in Journalism and Mass correspondence seminar in san francisco bay area — is partly of great interest since it clashes utilizing the sex-drenched conventions of glossy mag marketing.