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Almost an after david’s bridal filed for bankruptcy protection, the wedding retailer is still waiting for its honeymoon year.
Even though the string survived Chapter 11 – a procedure which has had felled numerous struggling stores in the last few years – the business’s performance within the succeeding months was disappointing partly due to decreasing base traffic and negative income.
Now, with a brand new CEO up to speed, the country’s biggest wedding store is attempting to reinvent it self because it heads into its most critical amount of the entire year: the months soon after the standard rush of engagements throughout the breaks.
Facing increased competition that is digital David’s Bridal happens to be allowing store-bought returns on wedding gowns the very first time, offering bigger sizes, overhauling its advertising and harmonizing its online and store promotions.