Dove established its firming that is new shower skincare selection of services and products, employing Lexis to conduct a PR campaign. Whenever Lexis learned that the campaign’s advertisements utilized women that are real a number of human body forms, rather than expert models, it chose to make use of the advertisement as a news hook to create protection. Goals
To push product product sales of Dove. To share to people that Dove’s advertising is groundbreaking and it is good for ladies’s self-esteem.
Strategy and Plan
The group ended up being mindful that no matter what striking the ad ended up being, pictures alone wouldn’t be adequate to stir up news interest.